Homegrub

Homegrub

Homegrub

Healthy home cooked meals delivered

Healthy home cooked meals delivered

HomeGrub is an tiffin delivery app with a vision to make healthy homely food more accessible to the masses while giving a platform to home makers & chef hobbyists.

HomeGrub is an tiffin delivery app with a vision to make healthy homely food more accessible to the masses while giving a platform to home makers & chef hobbyists.

HomeGrub is an tiffin delivery app with a vision to make healthy homely food more accessible to the masses while giving a platform to home makers & chef hobbyists.

Client

Vinay K.

Services

Branding & Visual Design

App Design

Industries

Food Delivery

Date

June 2021

Branding Overview

Branding Overview

The brand revolves around home made, wholesome food and the warm feeling of home.

This feeling along with a spice of play was incorporated into the brands face and it’s mascot “Cherry” was born!

Product Goals

Product Goals

Promote & help HomeChefs grow

Unlike other food delivery apps HomeGrub focuses firstly on it’s home chefs and aims to organise the tiffin services available in Indian society.


Clarity on Meal Offerings

Both home chefs and users should have complete clarity and control over the meals scheduled per week.


Effortlessly Manage Orders

Tracking and taking action on multiple breakfast, lunch, and dinner orders from various home chefs should be a breeze.

The homepage is primarily made for the user to quickly access & schedule local meals. The toggle on top helps the user to select meal timings & there is also an option to browse to another day in the week via a drop down.

The chef page is one of the most crucial parts of the app as it’s where home chefs can talk about themselves and share their weekly food menus with their customers.

Chefs update their menus weekly and the user is able to browse and schedule their meals accordingly.

Users can save the profiles of their favourite chefs for quicker access and also to show them some support.

Order management was made more visual through the implementation of a color-coded system where meals for the day are denoted by B, L, or D and assigned a corresponding color - green, yellow, or red - based on their order status.

HomeGrub aimed to make users feel at home, even when they are away from it. The entire app was designed to evoke the sense of returning home to the comforting aroma of warm food.

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2023 Shubhang Rajput

2023 Shubhang Rajput

2023 Shubhang Rajput