Client
IndieFolio Network
Services
Visual Direction
Web Design
Industries
IT Services
Date
December 2022
Project Objectives
Relate to the Brand & Audience
Create a visual direction that aligns with IndieFolio's brand while following UI best practices.
Drive inbound leads for Companies & Creators
Both home chefs and users should have complete clarity and control over the meals scheduled per week.
Design for scalability
Designing webpages for services provided should be done in a way that makes them easily scalable to accommodate new services in the future.
The vibrant shapes and patterns were inspired by the notion that each creative professional is unique. Alongside this visual direction, the primary focus was to communicate to both clients and creators how IndieFolio distinguishes itself from other services. Achieved through dynamic illustrations and concise storytelling, this approach presents essential details in an engaging manner.
