Client
Voyage SMS via Houndstooth
Services
Product Design
Industries
SaaS
Date
March 2022
Project Objectives
Create a delightful experience
Craft an enjoyable and satisfying experience for users when using the product through intuitive design and user-centric features.
Simplify data & Maximise Control
Prioritise essential data sets and provide upfront control to it's related operations.
Make navigation intuitive
Provide clarity among the multiple offerings of the product and minimise the visual load on users when navigating through them.
One of Voyage's unique selling points was its automated SMS marketing or drip campaigns. Users could build these campaigns to activate based on events completed by the customer on their ecommerce website.
Automated SMS marketing enabled the sending of multiple SMS without the inconvenience of manual transmission.